Your chance to shoot Sir Richard Branson
…only in an online game but – hey – it’s a start.
Thanks to Brand Republic for this one:
Virgin Trains is launching an online game based on its current zombie ad campaign (you know, the one you see and think ‘that’s pants and actually quite disturbing’);
Presumably the Egomaniacal one wants to cash in on the current craze for all things vampire (clearly aiming at the teen market then; ‘hey kids, we have trains like the ones in those cool Harry Potter films – only ours are dirtier and slower – and we have dead people, like in those cool vampire films or Tuol Sleng) so if you’ve been wowed by the print ad – but can’t afford to buy a ticket as your surname isn’t Croesus – then you can satisfy your brand aspirations by going to dontgozombie (a call to action that includes negation…what will they think of next?) where you can…wait for it…
use an automated ticket dispenser to fire tickets at a zombie driver, saving them from traffic congestion.
Being able to find an automated ticket dispenser that works is pretty bloody amazing in itself (well it is only a game). Surely it would have been more fun to have created an online game where you have to search the land to find an automated ticket dispenser that is actually dispensing tickets that are valid for the route on which you want to travel this side of Easter. Then you have to defuse the broken machine, as it has seized up after becoming a repository for used kebabs, 10 cent Euro coins and wee, before the polyester-clad Platform Manager catches you. Kind of like The Hurt Locker, just less exciting.
As for shooting drivers to put them out of their misery, one can only guess that this is more acceptable than showing a vet putting little Tiddles to sleep.
Let’s hope they’ve missed the conotation that shooting things at drivers – whether train or car – is a f**king stupid thing to do, kids.
The winning participants will be entered in a draw to win a first-class journey on a Virgin Train, something denied to the vast majority of the travelling public on the basis of a) there not being any first-class carriages and b) in the wider sense, it is nigh on impossible to have a first-class experience when you are sharing your carriage with a pramface, whose mini-pramfaces are determined the scale the north face of the seatback, and a toilet with a revolving door that opens as if revealing the prize on Bullseye. Gee, a f**king speedboat…thanks Jim.
Sir Richard says the “campaign encapsulates our vision of liberating travellers from the drudgery of mind-numbing car journeys.”
Let’s hope that cars doesn’t include Virginracing (when I was a lad, virgin racing was a popular Saturday night sport after the pubs kicked out: winner stays one) in Formula 1, although it could explain their form so far this season.